Is corporate event video valuable? Here's how to make your content (and budget) go further.

Ever wondered how to squeeze every last drop of value out of your corporate events? If you haven’t, maybe you should!

You put in so much effort, time, and budget to create these memorable experiences for your guests, colleagues or customers. But what happens after the final applause or once the day’s drawn to a close? 

Does all that hard work just… fade away?

At Sole Productions, we believe your event's impact shouldn't end when the doors close. We reckon you should be thinking about how those moments can be turned into an arsenal of amazing content that keeps on giving - working hard for your business long after the lights dim. 

That's where truly professional corporate event videography comes in. Of course, we're biased, but we believe it's about the quality of the videography and the creative vision of the videographer that truly makes the difference here.

Importantly for you though, it’s not just about capturing an event - it's about creating a lasting asset that massively increases your reach and continues to reinforce your brand message.

Beyond the day: Why one event can create months of content...

Think of your event as a collection of content waiting to be unearthed. A single day of professional videography can yield an massive amount of valuable material. We're talking about more than just a highlight reel – although those are fantastic too! 

We're talking about capturing keynotes, testimonials, interactive moments, interviews, networking buzz, your people, your products or service demos and all the little details that make your event unique.

This isn't just about documenting that day or that event. It's about strategically creating a visual library that serves your marketing, sales, and internal communications needs for months to come.

Unlocking the power of your footage: Content galore!

So, you've got this amazing footage – now what? This is where the real magic happens and your budget truly stretches. Here are just a few ways your corporate event video content can be repurposed and amplified with a well-planned day and a bit of skilled post-production:

• Highlight & sizzle reels: Probably the obvious choice, but still incredibly effective! A concise, high-energy summary of your event is perfect for immediate post-event promotion, attracting attendees for future events, and showcasing your company culture. Think of it as your visual elevator pitch - short, snappy and super engaging.

  
  

• Testimonials & interviews: Capture authentic feedback from happy attendees, clients, or partners. These short, impactful testimonial videos are incredibly powerful for building trust and credibility on your website and across all of your social platforms (for years to come).

  
  

• Speaker sessions & keynote presentations: Don't let those valuable insights disappear. Break down full presentations into digestible segments for online courses, knowledge hubs, or educational series. Share snippets of your super helpful content on social media to drive traffic to the full versions.

  
  

  

  
  
  
  

• Behind-the-scenes & 'making of' content: Give your audience a sneak peek! These more informal clips can humanise your brand, tell your story and build anticipation for future events, product launches or internal comms. They’re also perfect for Instagram stories and reels.

  
  

• Short social media snippets: Think about those punchy 15-60 second clips that grab attention. These can be used for LinkedIn updates, Instagram reels, X, and even TikTok, if that’s your bag. The key here is to highlight the crucial takeaways, funny moments, or inspiring quotes.

  
  

• Recruitment & employer branding: Showcase your company culture in action. Event videos can be great tools for attracting new talent by demonstrating a vibrant, engaging workplace and making it really clear to potential candidates what you’re about.

  
  

• Internal communications: Share event highlights with employees who couldn't attend, or use specific clips for training and/or induction.

  
  

• Website content & landing pages: Embed full videos or short teasers on your website to increase engagement and time spent on your pages. Use them to introduce event pages for future gatherings.

  
  

• Email marketing campaigns: Include video links in your newsletters and post-event follow-ups to keep the conversation going and provide value to your subscribers.

  
  

• Still images & GIFs: Don't forget that, while we specialise in video, we can partner with a photographer to offer you a ‘one-stop shop’ for all of your content needs. I’m a huge fan of how stills can also tell an important story.

The Sole Productions difference:

Capturing your story, your way

At Sole Productions, we don't just point and shoot. We work with you to understand your event's goals and how you want to use the footage. We're all about capturing the energy, the emotion, and the big messages that make your event special, ensuring you get the most versatile and valuable content possible.

We know how much goes into planning a corporate event. 

Let us take the stress out of capturing it, so you can focus on creating an unforgettable experience. With our emotive approach and keen eye for detail, we’ll make sure your event's legacy lives on, delivering real, tangible value that extends far beyond the day itself.

Ready to make your next corporate event truly unforgettable, with content that keeps giving back?

Let’s chat about your next corporate event video.