Why video works so well for the service industry.
- Sole Productions
- Oct 17
- 2 min read
From engineers in hard hats to farmers in their fields, from office teams to frontline staff - we can agree that the service industry is the backbone of business.
But it can also be one of the hardest sectors to explain — which is exactly why service industry video production matters. Unlike a product you can pick up or a show you can watch, a service can feel invisible until you actually experience it.
That’s where we at Sole Productions reckon that video and visual storytelling can change everything.
Telling the story behind your service through video
Every service has a story.
It might be the dedication of a team arriving before dawn.
It’s often in the expertise that takes years to learn.
It’s definitely in the quiet processes and unseen moments that keep businesses, communities and customers moving.
Video makes those invisible moments visible and brings the whole story to life — whether that’s your people, your values, or your impact.
Whether you’re a farmer showing the care that goes into every crop (or animal) or a consultancy explaining the thinking behind the work, video gives your audience a window into your world.
Building trust through authentic video
Right now, people want (more than ever) to see real people.
In the service industry, trust is everything. Clients and customers want to know who they’re working with - not just what you do. Business videography captures personality and professionalism in a way no leaflet (if anyone still uses those!) or static image can.
A short film showing your team in action can build confidence instantly, helping clients feel that they know you before they’ve even visited your site, dropped you an email, or picked up the phone.
Using video to make complex services simple
Running a technical, complex or just super-difficult-to-explain business? A two-minute explainer video, supported by well-chosen visuals, can make the complicated simple — without anyone dropping off to sleep.
Animation, drone shots, interviews or simple on-site filming can all help you translate industry jargon into clear, engaging visual storytelling.
Creating video content for every platform and campaign
We say this often, but the beauty of video is in its adaptability.
A single day of filming can give you a library of content to use across multiple channels:
Short clips for social media
A longer case study for your website
Snippets for internal training
Footage for recruitment campaigns
It’s cost-effective and long-lasting — the kind of content that keeps working for you across campaigns, platforms and seasons.
Give your service a professional edge with video
High-quality service industry video production shows you mean business. In competitive markets, presentation matters.
A polished film can set your service apart - showing you as credible, modern, and ready to deliver.
Fancy a chat about how we can help?
At Sole Productions, we specialise in storytelling and business videography that fit the service industry. We work with businesses, charities and organisations across sectors - capturing the details, the people, and the moments that define what you do.
It doesn’t matter how technical or complex the service as there’s always a human story at its heart. And that story deserves to be told.
